:root {
  --ink: #111111;
  --muted: #5a5a5a;
  --line: #e6e6e6;
  --bg: #ffffff;
  --bg-soft: #f3f3f3;
  --accent: #fb5e45;
  --max: 1180px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  font-family: Montserrat, Arial, sans-serif;
  color: var(--ink);
  background: var(--bg);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; height: auto; }

.blog-wrap {
  width: min(100% - 2rem, var(--max));
  margin-inline: auto;
}

.blog-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}

.blog-nav-inner {
  height: 64px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.blog-logo {
  font-weight: 800;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.blog-nav-links {
  display: flex;
  align-items: center;
  gap: 1.25rem;
  font-size: 0.82rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.03em;
}

.blog-nav-links a:hover { color: var(--accent); }

.blog-nav-cta {
  background: var(--accent);
  color: #fff !important;
  padding: 0.65rem 1rem;
  border-radius: 6px;
}

.blog-hero {
  padding: 4.5rem 0 3rem;
  border-bottom: 1px solid var(--line);
}

.blog-kicker {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 1rem;
}

.blog-hero h1 {
  font-size: clamp(2rem, 4vw, 3.4rem);
  line-height: 1.08;
  letter-spacing: -0.02em;
  margin-bottom: 0.75rem;
}

.blog-hero p {
  color: var(--muted);
  max-width: 42rem;
}

.blog-page {
  padding: 3rem 0 5rem;
}

.blog-grid {
  display: grid;
  gap: 1rem;
}

.blog-card {
  display: block;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 1.5rem 1.6rem;
  background: #fff;
  transition: border-color 0.2s ease, box-shadow 0.2s ease;
}

.blog-card:hover {
  border-color: #ccc;
  box-shadow: 0 8px 24px rgba(0, 0, 0, 0.06);
}

.blog-card-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  align-items: center;
  margin-bottom: 0.85rem;
  font-size: 0.78rem;
  color: var(--muted);
}

.blog-tag {
  color: var(--accent);
  background: rgba(251, 94, 69, 0.1);
  padding: 0.25rem 0.55rem;
  border-radius: 4px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}

.blog-card h2 {
  font-size: 1.35rem;
  line-height: 1.3;
  margin-bottom: 0.65rem;
}

.blog-card p {
  color: var(--muted);
  font-size: 0.95rem;
}

.blog-card-footer {
  margin-top: 1rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  font-size: 0.82rem;
  color: var(--muted);
}

.blog-article {
  padding: 3rem 0 5rem;
}

.blog-article-wrap {
  max-width: 720px;
}

.blog-crumbs {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  font-size: 0.82rem;
  color: var(--muted);
  margin-bottom: 1.5rem;
}

.blog-crumbs a:hover { color: var(--accent); }

.blog-article h1 {
  font-size: clamp(1.9rem, 4vw, 2.8rem);
  line-height: 1.12;
  margin-bottom: 1rem;
}

.blog-lead {
  font-size: 1.05rem;
  color: var(--muted);
  margin-bottom: 2rem;
  padding-bottom: 1.5rem;
  border-bottom: 1px solid var(--line);
}

.blog-content {
  font-size: 1.02rem;
  color: #333;
}

.blog-content h2 {
  font-size: 1.45rem;
  margin: 2.5rem 0 1rem;
  line-height: 1.25;
}

.blog-content h3 {
  font-size: 1.15rem;
  margin: 1.75rem 0 0.75rem;
}

.blog-content p,
.blog-content ul,
.blog-content ol {
  margin-bottom: 1.1rem;
}

.blog-content ul,
.blog-content ol {
  padding-left: 1.4rem;
}

.blog-content a {
  color: var(--accent);
  text-decoration: underline;
}

.blog-content blockquote {
  border-left: 3px solid var(--accent);
  padding: 0.25rem 0 0.25rem 1rem;
  color: var(--muted);
  margin: 1.5rem 0;
}

.blog-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 2.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
}

.blog-tags span {
  font-size: 0.78rem;
  color: var(--muted);
  background: var(--bg-soft);
  padding: 0.35rem 0.65rem;
  border-radius: 4px;
}

.blog-back {
  display: inline-block;
  margin-top: 1.5rem;
  font-size: 0.9rem;
  font-weight: 700;
  color: var(--accent);
}

.blog-cta {
  margin-top: 3rem;
  padding: 2rem;
  border-radius: 12px;
  background: #141414;
  color: #fff;
}

.blog-cta h2 {
  font-size: 1.35rem;
  margin-bottom: 0.5rem;
}

.blog-cta p {
  color: rgba(255, 255, 255, 0.72);
  margin-bottom: 1rem;
}

.blog-cta a {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  background: var(--accent);
  color: #fff;
  padding: 0.85rem 1.2rem;
  border-radius: 6px;
  font-size: 0.82rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

.blog-footer {
  border-top: 1px solid var(--line);
  padding: 1.5rem 0 2rem;
}

.blog-footer-inner {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1rem;
  font-size: 0.82rem;
  color: var(--muted);
}

.blog-footer-links {
  display: flex;
  gap: 1rem;
}

.blog-footer-links a:hover { color: var(--accent); }

/* Article CTA + form (same as landing) */
.article-cta {
  margin-top: 3.5rem;
  padding: 2rem;
  border-radius: 16px;
  background: #e3e7e5;
}

.article-cta-grid {
  display: grid;
  gap: 1.75rem;
}

@media (min-width: 900px) {
  .article-cta-grid {
    grid-template-columns: 1.05fr 0.95fr;
    align-items: start;
    gap: 2rem;
  }
}

.article-cta-title {
  font-size: clamp(1.5rem, 3vw, 2.1rem);
  line-height: 1.12;
  letter-spacing: -0.02em;
  text-transform: uppercase;
  font-weight: 800;
  margin-bottom: 1rem;
}

.accent { color: var(--accent); }

.article-cta-lead {
  font-size: 0.92rem;
  font-weight: 600;
  margin-bottom: 0.55rem;
}

.article-cta-bullets {
  list-style: none;
  display: grid;
  gap: 0.35rem;
}

.article-cta-bullets li {
  font-size: 0.88rem;
  color: var(--muted);
  font-weight: 500;
  padding-left: 1.15rem;
  position: relative;
  line-height: 1.45;
}

.article-cta-bullets li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 800;
}

.form-card {
  background: #fff;
  border-radius: 16px;
  padding: 1.75rem 1.5rem;
  box-shadow: 0 16px 48px rgba(0, 0, 0, 0.08);
}

.form {
  display: grid;
  gap: 0.8rem;
}

.form label {
  display: grid;
  gap: 0.35rem;
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.form input {
  border: 1px solid #ddd;
  background: var(--bg-soft);
  padding: 0.85rem 0.9rem;
  border-radius: 8px;
  color: var(--ink);
  font-weight: 500;
  font-size: 0.95rem;
  font-family: inherit;
}

.form input:focus {
  outline: 2px solid rgba(251, 94, 69, 0.25);
  border-color: var(--accent);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 1rem 1.5rem;
  background: var(--accent);
  color: #fff;
  font-weight: 800;
  font-size: 0.85rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  border: none;
  border-radius: 6px;
  cursor: pointer;
  font-family: inherit;
  transition: background 0.2s ease, transform 0.2s ease;
}

.btn:hover { transform: translateY(-1px); }
.btn-block { width: 100%; }

.form-note {
  font-size: 0.72rem;
  color: var(--muted);
  margin-top: 0.5rem;
  font-weight: 500;
  line-height: 1.4;
}

.form-success {
  display: none;
  margin-bottom: 1.25rem;
  padding: 1.1rem 1.15rem;
  border-radius: 12px;
  background: #e8f7ef;
  border: 1px solid #b8e6c8;
  color: #1f5c38;
}

.form-success.is-visible { display: block; }

.form-success strong {
  display: block;
  font-size: 1rem;
  margin-bottom: 0.35rem;
}

.form-success p {
  margin: 0;
  font-size: 0.92rem;
  line-height: 1.45;
}

.form-success-lead {
  margin-top: 0.85rem !important;
  color: #2d6a47;
  font-weight: 600;
}

.form-success-actions,
.cta-alt-links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem;
  margin-top: 0.75rem;
}

.btn-messenger {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 42px;
  padding: 0.55rem 0.95rem;
  border-radius: 999px;
  font-size: 0.82rem;
  font-weight: 800;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  border: 1px solid transparent;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.btn-messenger:hover { transform: translateY(-1px); }

.btn-tg {
  background: #229ed9;
  color: #fff;
  box-shadow: 0 8px 20px rgba(34, 158, 217, 0.22);
}

.btn-wa {
  background: #25d366;
  color: #fff;
  box-shadow: 0 8px 20px rgba(37, 211, 102, 0.22);
}

.btn-max {
  background: #6c5ce7;
  color: #fff;
  box-shadow: 0 8px 20px rgba(108, 92, 231, 0.22);
}

.form.is-sent .form-fields,
.form.is-sent .form-submit-row,
.form.is-sent .cta-alt {
  display: none;
}

.cta-alt {
  margin-top: 1rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
  font-size: 0.85rem;
  color: var(--muted);
  font-weight: 500;
}

.cta-alt p { margin: 0 0 0.5rem; }

@media (max-width: 640px) {
  .blog-nav-links a:not(.blog-nav-cta) { display: none; }
}

/* SEO blocks */
.post-cta,
.inline-cta,
.blog-cta-inline {
  margin: 2rem 0;
  padding: 1.25rem 1.35rem;
  border-radius: 12px;
  background: var(--bg-soft);
  border: 1px solid var(--line);
}

.post-cta h3,
.inline-cta p { margin-bottom: 0.65rem; }

.blog-cta-btn,
.btn.blog-cta-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.85rem 1.25rem;
  background: var(--accent);
  color: #fff;
  font-weight: 800;
  font-size: 0.82rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  border-radius: 6px;
}

.btn-secondary {
  background: transparent;
  color: var(--ink);
  border: 1px solid var(--line);
}

.post-tags a,
.post-categories a {
  color: var(--accent);
  font-weight: 700;
  font-size: 0.82rem;
}

.related-posts {
  margin: 2rem 0 1rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
}

.related-posts ul {
  list-style: none;
  display: grid;
  gap: 0.85rem;
  margin-top: 0.75rem;
}

.related-posts p {
  color: var(--muted);
  font-size: 0.9rem;
  margin-top: 0.2rem;
}

.faq-block details {
  border-bottom: 1px solid var(--line);
  padding: 0.85rem 0;
}

.faq-block summary {
  cursor: pointer;
  font-weight: 700;
}

.inline-link {
  color: var(--accent);
  font-weight: 700;
  text-decoration: underline;
}

.taxonomy-list {
  list-style: none;
  display: grid;
  gap: 0.65rem;
  padding: 2rem 0 3rem;
}

.taxonomy-list span { color: var(--muted); }

.error-404 {
  padding: 5rem 0;
  text-align: center;
}

.error-404-actions {
  display: flex;
  gap: 0.75rem;
  justify-content: center;
  margin-top: 1.25rem;
  flex-wrap: wrap;
}

.pagination {
  display: flex;
  gap: 0.5rem;
  justify-content: center;
  padding: 2rem 0 3rem;
  flex-wrap: wrap;
}

.pagination a,
.pagination span {
  padding: 0.45rem 0.75rem;
  border: 1px solid var(--line);
  border-radius: 6px;
  font-size: 0.85rem;
  font-weight: 700;
}

.pagination .active {
  background: var(--accent);
  color: #fff;
  border-color: var(--accent);
}

.blog-card-link { display: block; height: 100%; }

/* Case study pages */
.case-page { padding-bottom: 0; }

.case-hero-wrap {
  padding: 2.5rem 0 2rem;
  border-bottom: 1px solid var(--line);
}

.case-crumbs { margin-bottom: 1.25rem; }

.case-kicker {
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 0.65rem;
}

.case-client-tag {
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 1.5rem;
}

.case-hero-grid {
  display: grid;
  gap: 1.5rem;
  align-items: start;
}

@media (min-width: 900px) {
  .case-hero-grid {
    grid-template-columns: 1.05fr 0.95fr;
    gap: 2rem;
  }
}

.case-hero-copy h1 {
  font-size: clamp(1.75rem, 3.5vw, 2.6rem);
  line-height: 1.12;
  margin-bottom: 0.85rem;
}

.case-hero-lead {
  font-size: 1rem;
  color: var(--muted);
  line-height: 1.55;
  margin-bottom: 1.25rem;
}

.case-meta-grid {
  display: grid;
  gap: 0.85rem;
}

@media (min-width: 600px) {
  .case-meta-grid { grid-template-columns: repeat(3, 1fr); }
}

.case-meta-grid dt {
  font-size: 0.65rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 0.25rem;
}

.case-meta-grid dd {
  font-size: 0.88rem;
  font-weight: 700;
  line-height: 1.35;
}

.case-hero-stats {
  background: #1a1714;
  color: #fff;
  border-radius: 14px;
  padding: 1.35rem 1.25rem 1.4rem;
}

.case-hero-stat-label {
  display: block;
  font-size: 0.62rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.45);
  margin-bottom: 1rem;
}

.case-hero-stat-flow {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  flex-wrap: wrap;
  margin-bottom: 0.35rem;
}

.case-hero-stat-from {
  font-size: 0.95rem;
  color: rgba(255,255,255,0.5);
  text-decoration: line-through;
}

.case-hero-stat-arrow { color: rgba(255,255,255,0.35); }

.case-hero-stat-value {
  font-size: clamp(2rem, 5vw, 2.8rem);
  font-weight: 800;
  line-height: 1;
  color: #fff;
}

.case-hero-stat-to {
  display: block;
  font-size: 0.82rem;
  color: rgba(255,255,255,0.55);
  margin-bottom: 1.15rem;
}

.case-hero-stat-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.55rem;
  padding-top: 1rem;
  border-top: 1px solid rgba(255,255,255,0.1);
}

.case-hero-stat-mini strong {
  display: block;
  font-size: 0.95rem;
  font-weight: 800;
  line-height: 1.2;
}

.case-hero-stat-mini span {
  display: block;
  font-size: 0.62rem;
  color: rgba(255,255,255,0.45);
  margin-top: 0.2rem;
  line-height: 1.35;
}

.case-body-wrap {
  max-width: 760px;
  padding: 2rem 0 3rem;
}

.case-results-bar {
  background: var(--bg-soft);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 1.25rem 1.3rem;
  margin-bottom: 2rem;
}

.case-results-bar h2 {
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 0.75rem;
}

.case-results-bar ul {
  list-style: none;
  display: grid;
  gap: 0.45rem;
}

.case-results-bar li {
  font-size: 0.92rem;
  font-weight: 600;
  padding-left: 1rem;
  position: relative;
  line-height: 1.45;
}

.case-results-bar li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: #2d8a5e;
  font-weight: 800;
}

.case-content h2 {
  font-size: 1.35rem;
  margin-top: 2.25rem;
}

.case-problem {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1rem;
  padding: 1.15rem 0;
  border-bottom: 1px solid var(--line);
}

.case-problem-num {
  font-size: 1.5rem;
  font-weight: 800;
  color: var(--accent);
  line-height: 1;
  opacity: 0.7;
}

.case-problem h3 {
  font-size: 1rem;
  margin: 0 0 0.4rem;
}

.case-problem p {
  margin: 0;
  color: var(--muted);
  font-size: 0.95rem;
}

.case-step {
  background: var(--bg-soft);
  border-radius: 10px;
  padding: 1.15rem 1.2rem;
  margin: 1rem 0;
}

.case-step h3 {
  font-size: 0.95rem;
  margin: 0 0 0.55rem;
  line-height: 1.35;
}

.case-step p {
  margin: 0;
  font-size: 0.92rem;
  color: #444;
  line-height: 1.55;
}

.case-step-result {
  margin-top: 0.65rem !important;
  font-size: 0.85rem !important;
  color: var(--ink) !important;
}

.case-content blockquote {
  font-size: 1.05rem;
  font-style: italic;
  margin-top: 2rem;
}

.case-cta { margin-top: 2.5rem; }

.case-related { margin-top: 2rem; }

/* Subscribe landing */
.subscribe-page {
  padding: 2.5rem 0 4rem;
  min-height: calc(100vh - 64px);
  background: linear-gradient(180deg, #f7f7f5 0%, #fff 42%);
}

.subscribe-wrap { max-width: 520px; }

.subscribe-crumbs { margin-bottom: 1.5rem; }

.subscribe-kicker {
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 0.75rem;
}

.subscribe-head h1 {
  font-size: clamp(1.65rem, 4vw, 2.15rem);
  line-height: 1.15;
  margin-bottom: 0.75rem;
}

.subscribe-lead {
  color: var(--muted);
  font-size: 0.95rem;
  line-height: 1.55;
  margin-bottom: 1.75rem;
}

.subscribe-grid {
  display: grid;
  gap: 0.85rem;
}

.subscribe-card {
  display: grid;
  grid-template-columns: auto 1fr;
  grid-template-rows: auto auto;
  gap: 0.15rem 1rem;
  align-items: center;
  padding: 1.15rem 1.2rem;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: #fff;
  box-shadow: 0 6px 24px rgba(0, 0, 0, 0.04);
  transition: border-color 0.2s, transform 0.2s, box-shadow 0.2s;
}

.subscribe-card:hover {
  border-color: #ccc;
  transform: translateY(-2px);
  box-shadow: 0 12px 32px rgba(0, 0, 0, 0.07);
}

.subscribe-card-icon {
  grid-row: 1 / 3;
  width: 2.75rem;
  height: 2.75rem;
  border-radius: 12px;
  display: grid;
  place-items: center;
}

.subscribe-card-icon svg {
  width: 1.45rem;
  height: 1.45rem;
}

.subscribe-card-tg .subscribe-card-icon {
  background: rgba(34, 158, 217, 0.12);
  color: #229ed9;
}

.subscribe-card-max .subscribe-card-icon {
  background: rgba(108, 92, 231, 0.12);
  color: #6c5ce7;
}

.subscribe-card-title {
  font-size: 1.05rem;
  font-weight: 800;
}

.subscribe-card-desc {
  font-size: 0.82rem;
  color: var(--muted);
  font-weight: 500;
}

.subscribe-card-action {
  grid-column: 2;
  font-size: 0.78rem;
  font-weight: 800;
  color: var(--accent);
  margin-top: 0.25rem;
}

.subscribe-note {
  margin-top: 1.25rem;
  font-size: 0.8rem;
  color: var(--muted);
  line-height: 1.5;
  text-align: center;
}

.subscribe-back {
  display: inline-block;
  margin-top: 1.5rem;
  font-size: 0.88rem;
  font-weight: 700;
  color: var(--accent);
}